Launches and promotions
For campaigns of weeks or a few months, cardboard puts the brand on the shop floor with the best cost-to-impact ratio.
Cardboard
Custom cardboard
Cardboard displays for temporary and promotional campaigns: launches, seasonal pushes and multi-store rollouts. Full-surface print, flat-pack logistics and in-store assembly in minutes. Produced in Barcelona from 200 units.
Kinder · Cardboard
Formats
Floor, counter, pallet and island
Minimum order
200 units floor · 500 counter
Typical lead time
30-60 days from artwork approval
Lifespan
Campaigns from weeks to months
Best for
Multi-store launches and promotions
Projects
Cardboard displays we have built
Have a cardboard campaign coming up? Ask us for a quote, with no obligation.
Request a quoteFlat-pack logistics
Ships flat, assembles in minutes
Flat assembly is optional. When it makes sense, the display ships folded and assembles in store without tools in a few minutes; if not, we deliver it assembled and loaded. We have documented it with figures.
6.25×
More units per pallet
82%
Less transported volume
Minutes
In-store assembly
5-7 wks
Production lead time
When cardboard wins
The standard for the temporary campaign
Since 2023 we manufacture cardboard displays as a line of their own, complementing our permanent POP in wood, MDF, metal and plastic.
Multi-store rollouts
Light and stackable flat: transport and installation stop being the bottleneck of the rollout.
Graphics on every surface
The whole display is a print surface: campaign graphics dress every visible face, without the labelling limits of other materials.
Cardboard or permanent
Cardboard or a permanent fixture?
How to know which one fits your campaign.
01
Choose cardboard if
- The campaign runs for weeks or a few months
- The campaign artwork covers the whole display
- You want the best cost-to-impact on a short promotion
02
Choose permanent if
- The display needs to last years on the shelf
- You want to reuse the same fixture across campaigns and only change the messaging (magnetic vinyl, banner or header cards)
- You need wood, MDF or metal
Personalisation
Custom cardboard displays
The entire display is a graphic surface for the campaign, printed edge to edge and die-cut into shape. For perfumery and luxury projects we raise the level of finish.
- Matte or metallic textures
- Weighted internal reinforcement
- Combinations with acrylic
Gucci · Cardboard
Real sustainability
Cardboard's advantage is weight, not recycling
POP cardboard is usually laminated to survive in store, so it recycles worse than an MDF or wood unit with water-based inks, or than metal. Its real environmental advantage is weight and flat-pack logistics: less transported volume and fewer emissions. Eco POP Displays
From the blog
More on cardboard displays
Shelf-edge materials
Shelf strips, frames and price holders
Shelf strips, shelf-edge frames, price holders and shelf fronts that go with the display, in the same material and graphic line as your campaign. See shelf-edge materials
Frequently asked questions
What we get asked about cardboard displays
How much does a cardboard display cost?
It depends on size, die-cut, print and run. As a reference, we work from 200 floor units and 500 counter units: from there, unit cost drops fast. Send volume and timeline and we prepare a tailored proposal.
What lead times does a cardboard campaign have?
30 to 60 days from artwork approval, depending on volume (more volume doesn't necessarily mean more days). For fixed-date campaigns we plan backwards from the in-store rollout day.
How long does a cardboard display last in store?
It is designed for the life of the campaign: weeks or a few months under normal rotation. If you need years of presence, you want wood, MDF or metal.
Is a cardboard display recyclable?
Not always. POP cardboard is usually laminated to survive in store, and today it is harder to recycle than an MDF or wood unit printed with latex inks, or than metal. Its real environmental advantage is weight and flat logistics: less transported volume and fewer emissions. Our full environmental practice is on the eco page.
Does the display arrive assembled or flat-packed?
Either way, by design: we can engineer it flat-pack (for fast on-site assembly and reduced shipping volume) or fully assembled and loaded, ready to place. For perfumery and luxury projects we also build premium finishes: matte or metallic textures, weighted internal reinforcement and combinations with acrylic.
Tell us about your cardboard campaign
Volume, rollout date and artwork: that is all we need to propose format and timeline within 48 hours.