Brand perception
Perfumery, cosmetics and wine choose it because the stand speaks the product's language: natural, warm and durable. In pharmacy, the shift from plastic to wood has been accelerating for years.
Wood and Woodprint
Wooden display stands
Manufacturers of wooden display stands since 1996. We design and produce wooden and MDF POP displays for premium brands in any sector, with Woodprint printing directly on the wood and a production chain that never leaves Barcelona.
Fever-Tree · Wood and Woodprint
Formats
Floor, counter, showcases and custom furniture
Minimum order
100 units floor · 200 counter
Typical lead time
45 days from artwork approval
Lifespan
Years on the shop floor
Best for
Premium perception and long life on the shelf
Projects
Wooden displays we have built
Have a project in wood? Ask us for a quote, with no obligation.
Request a quoteHow it's made
From board to shop floor in four steps
We design, machine, print and assemble with your brand's artwork, all within Barcelona.
- 01Design and engineering
We turn the brief into a manufacturable display: structure, dimensions and validation on a physical mock-up in the showroom.
- 02Machining and cutting
CNC cutting and milling of the board to fine tolerances, for clean joints and perfect edges across the whole run.
- 03Woodprint printing
Direct digital printing onto the wood with the HP Latex R1000 and water-based inks, no vinyls or laminates.
- 04Assembly and control
Assembly, colour and finish control before we ship the run to the logistics centre or the store.
Woodprint
Printing directly on wood with HP Latex
Woodprint is our direct digital printing technique on wood: the artwork is printed onto the grain, with no vinyls or laminates. We were pioneers in Spain in bringing the HP Latex R1000 into POP manufacturing, with certified water-based inks. Brands like Rubson and Segura Viudas have already taken it to the point of sale.
- HP Latex water-based inks, solvent-free
- Artwork on the grain, no vinyls or laminates
- Faithful reproduction of brand colour
HP Latex R1000 · Woodprint printing
Why wood
The material premium brands put on the shelf
Wood signals quality before the customer touches the product. These are the three reasons that weigh most in the briefs we receive.
Real durability
A well-built wooden display takes years of in-store rotation. In permanent POP, its cost per month of life usually beats cheaper materials.
Auditable sustainability
Certified boards, water-based inks and solar-powered production. If your brand audits the chain, the paperwork is in order.
Solid wood or MDF
Looking for lacquered MDF?
A good share of wooden displays are actually built in MDF: more stable, more economical at volume and perfect for lacquer. It has a page of its own. See MDF displays
From the blog
More on wood and Woodprint
Shelf-edge materials
Shelf strips, frames and price holders
Shelf strips, shelf-edge frames, price holders and shelf fronts that go with the display, in the same material and graphic line as your campaign. See shelf-edge materials
Frequently asked questions
What we get asked about wooden displays
Solid wood or MDF?
It depends on finish and run size. Solid wood brings real grain and premium presence for short series; MDF is more stable and efficient in large runs, and takes a flawless lacquer. We compare them in detail on the MDF displays page.
Can you print our logo or artwork directly on the wood?
Yes. With Woodprint we print the artwork directly onto the board with HP Latex water-based inks; we also screen-print and mill logos. Colour and finish are validated on a mock-up before the run.
What is the minimum order and lead time?
From 100 units for floor displays and 200 for counter displays. The usual lead time is 45 days from artwork and prototype approval, depending on complexity and volume.
What drives the price of a wooden display?
The format (floor or counter), the type of board, the finish (lacquer, veneer, direct print), the extras (lighting, acrylic) and the run size. The more specific the brief, the sharper the quote: send volume and timeline.
Tell us about your wooden display
Brand, format, run size and timeline: that is all we need to propose a first approach within 48 hours.