What are POS Displays?
POS (Point of Sale) displays are marketing materials placed strategically near the checkout or point of purchase to encourage impulse purchases and increase sales. They aim to attract customers' attention, promote products or promotions, and make the shopping experience more engaging.
There are different types of POS displays: floor display, countertop display, linear display, lighted display, among others.
Floor Display
The Floor display, also known as a floor stand, is a POS material that supports itself on the floor.
It is designed to present the product at an appropriate height, ensuring it is effective and attractive to customers. Its structure can handle larger items or a greater quantity of merchandise, making this type of display a versatile option for store aisles to exhibition floors.
Countertop Display
A Countertop display is small, lightweight, and eye-catching, designed to be placed on counters to highlight specific products.
It is essential for achieving effective sales results, as when used correctly, items have a greater impact on consumers. This type of display ensures that products are within easy reach and at eye level, increasing their appeal.
Shelf Marketing Materials
Shelf Marketing Materials are essential for highlighting a specific product within your store. This type of display unit plays with height, shape, or color with the goal of effective promotion, commonly seen in discounted products, new items, or to strengthen a brand or special promotion.
Illuminated Displays
An illuminated display can refer to a display that incorporates lighting to enhance visibility or attractiveness, such as those with internal lighting that highlight products on display.
Alternatively, it can also include signage or branding elements like those mounted on walls and primarily serving as promotional or brand recognition tools. These displays use lighting to catch the eye and leave a memorable impression of the brand, combining both aesthetic appeal and functional visibility.