Sustainable POP displays : How to Reduce Environmental Impact Without Blowing the Budget
- Euromon PLV
- Jun 4
- 4 min read
Nowadays, sustainability is more present than ever in purchasing decisions, and choosing a sustainable display makes a difference. At Euromon PLV, we have been committed for over 10 years to the design and manufacture of displays that not only fulfill their commercial function but also respect the environment. In addition, we have sustainable certifications such as ISO 14001, 9001, and EcoVadis Gold. Choosing a sustainable POS display is, now more than ever, a strategic decision that positively impacts both brand image and the planet.
What are sustainable POP displays?
Sustainable POP displays are designed, manufactured, and implemented with environmental criteria in mind, without compromising the commercial effectiveness of the display. Its goal is to minimize environmental impact throughout the entire product life cycle, from the selection of materials to their final disposal after the campaign.
While traditional POP displays usually prioritize aspects such as visual impact or short-term low cost, sustainable POP displays introduce a broader vision that seeks to balance commercial performance with ecological responsibility.
Materials used in sustainable POP displays
In sustainable POP displays, priority is given to materials that minimize environmental impact throughout their entire life cycle. Additionally, these materials are expected to maintain the functionality and visual quality of the display. Among the most common materials are:
Recycled and recyclable cardboard
Recycled cardboard is one of the most commonly used options in sustainable POP displays due to its light weight and low environmental impact. It is easy to customize, fully recyclable after use, and significantly reduces the consumption of raw materials.
Certified MDF
Certified MDF comes from responsibly managed forests and guarantees the sustainability of the material. Its high strength and uniform finish make it an excellent choice for durable displays.
Environmentally friendly inks
Ecological inks, such as water-based or UV inks, reduce emissions of toxic compounds and are safe for both the environment and the people who handle the products. They also maintain high print quality.
Is sustainable POP more expensive?
It is often thought that opting for sustainable solutions implies a higher financial outlay. However, innovation in materials and processes has made sustainable POP not only price competitive, but also more efficient and cost-effective in the long run.
Sustainable POP is becoming increasingly accessible and cost-effective. In addition, its use can lead to tax advantages or sustainability certifications that open doors and new markets. The use of recycled cardboard, for example, has proven to be an economical and effective alternative to other more expensive traditional materials.
Sustainable POP not only contributes to sustainability, but also represents considerable savings. Modular or easy-to-assemble structures make it possible to extend the useful life of the display, adapting it to different campaigns without the need to manufacture a new one for each occasion.
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Do consumers trust more in sustainable POP?
Sustainable POP generates additional consumer confidence because it reinforces the coherence between the product and the environment in which it is presented. Today, consumers are very sensitive to the visual and material cues they encounter at the point of sale. If a product, even if it is eco-friendly, is displayed on a display made of unsustainable materials, consumer credibility is reduced.
On the other hand, sustainable POP is different from conventional POP not only because of the materials used, but also because of the message it conveys. Made from recyclable, biodegradable or certified materials, the sustainable display demonstrates a real concern for the environment, reinforcing the brand's coherence to an increasingly demanding consumer.
In fact, 68% of consumers say they are more likely to trust a brand that presents its products in a sustainable environment, including eco-friendly displays and packaging (Global Web Index, 2024).
Sustainability at the point of purchase is becoming increasingly important: 70% of consumers consider it a key indicator of brand ethics (IBM, 2022). This means that it is not enough to offer sustainable products; consumers expect consistency throughout the shopping experience. A green display not only enhances brand perception, but also conveys an authentic commitment that reinforces trust and differentiates the company in an increasingly demanding and conscious market.
Success stories at Euromon PLV
As part of our commitment to sustainable POP, at Euromon PLV we have created this display for Pringles, made of MDF wood. This material not only offers great strength and durability, but it is also a responsible alternative to conventional plastics.
This project is a clear example of how it is possible to combine visual impact, retail efficiency and environmental commitment, demonstrating that opting for sustainable POP is a decision that boosts both sales and brand reputation.
Frequently Asked Questions (FAQs)
What's the difference between conventional POP and sustainable POP?
Sustainable POP uses responsible materials and minimizes environmental impact from design to recycling.
How can I reduce the environmental impact of my POP without blowing my budget?
Opting for recycled materials and efficient designs that optimize the use of resources, achieving sustainability without increasing excessive costs.
How does sustainable POP benefit my brand?
It conveys a real commitment to the environment and improves brand perception, generating greater trust among consumers.
Is sustainable POP suitable for all types of products?
Yes, thanks to its versatility, it adapts to different sectors, maintaining aesthetics, functionality and respect for the environment.
Is sustainable POP as durable as traditional POP?
Yes, today's sustainable materials offer high durability, combining strength with lower environmental impact.
References
Global Web Index. (2024). Lifting the Lid on Sustainable Packaging. GWI. https://www.gwi.com/blog/lifting-the-lid-on-sustainable-packaging
IBM. (2022). Global Consumer Study: Sustainability Actions Can Speak Louder Than Intent. IBM Newsroom. https://newsroom.ibm.com/2022-04-13-IBM-Global-Consumer-Study-Sustainability-Actions-Can-Speak-Louder-Than-Intent
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