Tower display

When it comes to showcasing products, structure is just as important as design. Tower displays, with their vertical format, grab attention while clearly elevating and organizing products. Their clean layout stands out in crowded retail environments without overwhelming the space, making them a strategic choice where visibility and order are essential.

At Euromon PLV, we’ve worked with renowned brands to develop displays that balance form and function. We understand that every retail space is unique, which is why we tailor each design to fit the product, brand, and environment. Our displays are built to stand out and perform in demanding commercial settings.

Bioderma bottle tower display

Advantages of a tower display

1. Maximizes vertical space: Tower displays take advantage of height, allowing you to showcase more products without crowding the floor.

   
   

2. Boosts product visibility: By placing products at eye level, they naturally attract attention and increase customer engagement.

   
   

3. Enhances brand presentation: Customizable elements like colors, logos, and finishes help reinforce your brand identity in store.

   
   

4. Keeps displays organized: With tiered shelving or compartments, tower displays help maintain a clean, structured presentation.

   
   

5. Adaptable to different settings: Whether in a pharmacy, boutique, or trade show, tower displays fit seamlessly into a variety of retail environments.

Materials used in a tower display

• Acrylic: A transparent, glossy material that offers a modern and elegant finish while ensuring full product visibility.

  
  

• Wood: Brings warmth and sophistication to the display, often used for premium or natural product presentations.

  
  

• Metal: Durable and sturdy, ideal for supporting heavier products and withstanding constant customer interaction.

  
  

• PVC: Lightweight and versatile, perfect for displays requiring vibrant colors, detailed cuts, or printed graphics.

  
  

• Sustainable Cardboard: Eco-friendly and fully recyclable, this material is ideal for temporary or seasonal displays with a lower environmental impact.

Erborian tower display

Where does a tower display work best?

Tower displays are ideal for environments where maximizing vertical space and capturing customer attention are key, such as pharmacies, cosmetic stores, and clinics. In these settings—where floor space is limited but visibility is essential—their placement at entrances, transition zones, or promotional areas draws the eye upward and helps guide customers through highlighted products.

They’re also highly effective in high-traffic areas like trade shows or pop-up events. In these contexts, tower displays act as visual anchors, enhancing brand visibility while offering a compact and organized way to showcase multiple products. Their height, mobility, and clean design make them a flexible solution for various commercial spaces.

Moreover, their customizable surfaces allow brands to incorporate logos, colors, and messages, reinforcing brand identity and creating a consistent visual experience for the customer.

Purina Pro Plan display showcase

Assembly and mobility: two key factors in the design of a tower display

When designing an effective tower display, two key factors are often overlooked: assembly and mobility. A display may look great, but if it's difficult to set up or move, it creates logistical challenges that impact time, costs, and store operations. That’s why brands are increasingly prioritizing quick-assembly solutions—easy enough for non-specialized staff—and displays that are simple to relocate within the retail space.

A good design should include intuitive assembly systems, such as interlocking panels, minimal tools, or pre-assembled parts, to reduce setup time and avoid damage. Mobility can be improved through lightweight materials, built-in wheels, or modular formats that adapt to different campaigns. Both features boost operational efficiency and commercial agility.

Midea cardboard tower display

Sucess stories at euromon plv

At euromon plv, we had the opportunity to develop a custom tower display for Midea, a global leader in air conditioning and home solutions. The goal was to showcase their full range in a compact, high-impact format. The result: a modular, eco-friendly cardboard structure with a unique interlocking design, clear brand integration, and visuals that highlight key product benefits.

For euromon plv, it’s a perfect example of how a well-designed tower display can elevate a brand’s presence and turn a simple structure into a strategic marketing tool. Not only did it meet the client's expectations in terms of visibility and functionality, but it also demonstrated our ability to combine creative design with technical execution.

Frequent Asked Questions (FAQs)

1. What is a tower display and how is it used in retail?

   A tower display is a vertical stand used to showcase products and attract attention in retail spaces.

   
   

2. What materials are commonly used to make tower displays?

   They’re usually made from cardboard, wood, metal, or plastic, depending on durability needs.

   
   

3. Are tower displays easy to assemble?

   Yes, most are designed for quick and simple tool-free assembly.

   
   

4. Can tower displays be customized with branding?

   Yes, they can be fully personalized with logos, colors, and promotional graphics.

   
   

5. Where is the best place to position a tower display in a store?

   They work best in high-traffic areas like entrances, aisles, or checkout zones.