Cardboard Display for Cosmetic Products

Cardboard displays in the cosmetics sector are becoming increasingly popular as techniques and technologies for working with cardboard advance, allowing for luxurious finishes and details.

Since it is such an extremely competitive sector, capturing the consumer's attention at the point of sale is essential, and with a well-made cardboard display for cosmetic products, this can be done easily.

Key Benefits of a Cardboard Display for Cosmetic Products

Why has cardboard become the preferred choice for leading cosmetic brands? There are many reasons for this, including:

• Premium brand image: Despite the belief that cardboard is “basic” or unsophisticated, with the right finishes and details it can achieve a very high-end appearance.

• Fast production: The die-cutting and printing process on cardboard is faster than with other materials.

• Lightweight and easy to assemble: It can be shipped flat and assembled at the point of sale in just a few steps, minimizing store staff time and effort.

• Cost optimization for medium to high volumes: Beyond a certain number of units, the cost per display becomes much more competitive than with rigid materials.

• Sustainability: Cardboard is a recyclable and environmentally friendly material, supporting the brand's “eco-friendly” image.

Common Applications in the Cosmetics Sector

Cardboard displays for cosmetic products adapt to a wide range of marketing and sales strategies. They are successfully used for:

• New product launches and special promotions.

• Testers and mini sizes easily accessible to customers.

  

• Gift packs, ideal for seasonal campaigns (Christmas, Mother’s Day, etc.).

• Temporary campaigns in perfumeries and large retail stores.

“Cardboard allows for innovative design without dramatically increasing production costs.” - C. Casajuana.

Perceived Quality: Debunking Myths About Cardboard

One of the most common concerns among retail managers is the idea that cardboard looks unrefined.

However, today it’s possible to achieve high-definition print finishes, laminates with gloss and textures that enhance the product, giving a premium feel to the end customer.

This helps position the brand as elegant and sophisticated, while maintaining the approachability of a sustainable material.

A real case later on proves this point.

Simple Operations at the Point of Sale

Cardboard displays can arrive flat to save on transport space and make things easier for staff.

Their assembly is so intuitive that they can be installed in just a few minutes, ready to showcase products with minimal maintenance. Moreover, if temporary repositioning or disassembly is needed, the process is just as fast and hassle-free.

Recommended Volumes

The ideal production runs vary depending on each campaign’s needs. However, as a guideline:

• Floor displays: Around 1,000 units.

• Countertop displays: Approximately 2,000 – 5,000 units.

If fewer units are produced, the cost of die-cutting can significantly increase the investment. That’s why prior planning and volume assessment are key to optimizing costs without sacrificing quality.

Success Case: A Project for Hugo Boss

We recently worked on a cardboard display for Boss: Boss Bottled Beyond, a new launch from Hugo Boss.

Thanks to a carefully thought-out design with high-resolution printing and many details, a very premium look was achieved. Its presence in stores boosted the launch’s impact, attracting consumer attention and offering a more engaging shopping experience.

Frequently Asked Questions

How long does a cardboard display last in store?

It can last several weeks or even months, depending on location and intensity of use. It’s easy to maintain and stays in good condition throughout the campaign.

What are the production lead times?

Usually between 2 and 4 weeks for development and manufacturing, although this can vary depending on complexity and requested volumes.

Can displays be easily replaced?

Yes. Since they’re lightweight, they can be removed, stored, and repositioned without any problems. This makes restocking and launching new campaigns easier.

Is it possible to customize dimensions and designs?

Absolutely. Each display can be tailored to your brand’s dimensions and graphic line without overly complicating production!