POS glossary
POS and POSM Meaning
POS stands for Point of Sale and makes reference to the physical location where products are sold.
In the world of marketing, it is commonly associated to POS Materials (often called POSM) and refers to the displays and other marketing materials used to showcase products in the point of sale, capturing customers' attention, highlighting products or offers, and encouraging impulse buying.
Examples of POS materials
- Floor displays
- Counter displays
- Advertising totems
- Shelf displays
- Shelf stoppers and wobblers
- Other shelf marketing tools
- Pallet displays (or Box Pallet)
- Glorifiers
- Modular displays
- Eco-friendly displays