POS Meaning

POS, or Point of Sale, covers all the visual advertising practices and devices used at the point of sale. It aims to capture customers' attention, highlight products or offers, and encourage impulse buying. POS supports include posters, displays, digital screens, shelf stoppers, interactive kiosks, and many others. These elements are often provided by brands and negotiated with retailers to optimize visibility and sales.

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Here are some examples of POS displays:

• Traditional posters, indoor or outdoor

• Digital screens (in shopping mall aisles, on shelves, at checkouts, etc.)

• Cart displays

• Shelf stoppers

• Checkout dividers

• Security gate POS

• Cardboard displays (floor or counter)

• Permanent or long-term furniture and displays

• In-store announcements via store radios

• Screens and interactive kiosks

• Brochures or leaflets

• Window stickers

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Here are some images illustrating various types of POS displays to attract and engage customers at the point of sale: