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Cardboard displays for beverages

Updated: Jul 10

Cardboard displays for beverages are a very good option for showcasing these products at the point of sale. Lightweight, economical, and easy to assemble, they offer an attractive visual experience for the consumer while highlighting your beverage brand.

Below, we’ll explain their advantages, disadvantages, and how the new versions of self-assembling displays can make a difference in the speed of your beverage launches.


Reasons to choose cardboard displays for beverages


In the world of POP advertising, cardboard displays represent a versatile and effective solution. Their advantages focus on both practicality and creativity, positively impacting the brand experience. Want to know more? Keep reading.


 AI-designed POS display structure tailored to support multiple energy drink bottles
Cardboard display for energetic drinks

Key advantages of cardboard displays


These displays offer a great number of benefits for the beverage sector, especially when it comes to promotional launches or special editions:


  • Lightweight: thanks to their cardboard composition, they are easy to transport and install at different points of sale.

  • Customization: they can be printed with full-color designs, creating a unique and eye-catching brand image.

  • Affordable cost: cardboard manufacturing significantly reduces expenses compared to other materials.

  • Sustainability: many manufacturers use recycled or renewable cardboard, helping reduce the environmental footprint.


“The practicality and low cost of cardboard make it one of the main choices for displaying soft drinks, juices, and even wines at any point of sale.”


Disadvantages to consider


Of course, like any solution, cardboard displays also have their limitations:


  • Weight resistance depends on the design and thickness of the cardboard. This can make it difficult to place very heavy bottles.

  • Lifespan may be shorter compared to other materials, especially in environments with children, high humidity, or frequent cleaning.


Nevertheless, advances in printing techniques and structural reinforcements have significantly improved the performance of cardboard for displays.



Self-assembling display: efficiency in under 29 seconds


For those looking to reduce installation times and maximize efficiency, self-assembling models (which are also patented) are a great option. These displays can be set up in a matter of seconds without the need for extra tools. Some standout features include:


  • Ultra-fast assembly: in less than 29 seconds, your display will be ready for showcasing.

  • Strong load capacity: supports up to 25 kg per shelf, enough for cans, bottles, or beverage packs.

  • Reduced logistical costs: shipped flat, taking up little space and making transportation easier.

Step-by-step assembly of a beverage cardboard display completed in under 30 seconds
It comes in 2 pieces: the display and the header, nothing more.



A durable and eco-friendly alternative: MDF wood displays


When greater sturdiness and semi-temporary use are required, MDF displays (Wait, not familiar with MDF? Click here) offer an effective solution.


Although it is a wood-based material, MDF contains no plastic layers and can be printed—like in our case—with water-based latex inks, reinforcing its 100% eco-friendly nature.



Advantages of MDF for beverage displays


  • Greater weight resistance: delivered disassembled, but once assembled they can support heavier loads.

  • Latex ink printing: a water-based technique that easily integrates into sustainable environments.

  • Durability and easy cleaning: even with floor mopping or splashes, MDF maintains its appearance and strength.


Thanks to these features, you get a sturdy display with a long lifespan, ideal for beverages or mid-to-long-term promotional campaigns.



Success story: Pulco


The well-known brand Pulco found in MDF displays the perfect solution to enhance the visibility of its beverages in large retail spaces.

Render of two MDF displays for the Pulco brand
A more durable and resistant alternative to cardboard

 The structures were assembled quickly and, thanks to their high resistance, easily supported the bottles without losing their pristine appearance—even after several months of intensive use.



Frequently Asked Questions (FAQs)


  1. How much does a cardboard display for beverages weigh?

    It depends on the model and number of shelves; generally, it weighs between 2 and 5 kg in its folded version.


  2. Can the design be fully customized?

    Absolutely! Cardboard is very well-suited for printing in various formats and colors, making your brand stand out.


  3. Are MDF displays durable?

    Yes. Since they don’t contain plastic layers and resist moisture, they are ideal for longer use at the point of sale.


  4. How much weight can a self-assembling display hold?

    Generally, it supports up to 25 kg per shelf, perfect for cans, jars, and bottles.


  5. Why are water-based latex inks used?

    They are more eco-friendly and safe, as they reduce emissions and pose no risk to health or the environment.

 
 
 

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