Point Of Sale Materials
POSM
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POSM are all the Point of Sale marketing materials used to sell and showcase your products or services. What are some common Point of Sale Materials? We can categorize them depending on its Position, its Purpose or the Materials used.
Position
Conceptions sur mesure
Where are you going to place your POS Material?
Expositor de Suelo
Expositor de Suelo
Expositores de Suelo
Lineal
Lineal
Expositor de
Sobremesa
Expositor de Sobremesa
Depending on where you want to position your POS Material, we can categorize the materials as floor stands, counter or table top displays and shelf materials.
Floorstand Displays
A floor stand, also known as a floor display or floor fixture, is a structure designed to showcase products on the floor of a store or exhibition. These displays are especially useful for highlighting products and promotions in high-traffic areas, helping to increase visibility and sales.
Some examples of floor stands, all designed and manufactured by Euromon PLV, are the following:
Counter Top Displays
A counter top display, also referred to as a tabletop display or counter stand, is a compact fixture used to exhibit products on a counter or tabletop surface within a store or exhibition. These displays are strategically positioned at checkout areas or other high-traffic locations to capture the attention of customers and promote impulse purchases.
Some examples of countertop displays by Euromon PLV, are the following:
Shelf Marketing Tools
Shelf marketing tools are essential components of retail strategy, designed to enhance product visibility and sales on store shelves. These tools include shelf talkers, shelf wobblers, and shelf banners, among others. They are strategically placed near products to attract the attention of shoppers, provide information about the product's features or promotions, and ultimately influence purchasing decisions.
In short, the strategic choice of point-of-sale (POS) positioning - whether through shelf practices that maximize shelf visibility, floorstands that capture attention at floor level or countertop displays designed to make the most of counter space - plays a crucial role in the impact and effectiveness of product promotion.
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Materials
What is your POS Material made of? There's three main categories.
Permanent Displays
If your POS Material is made of Metal, Plastic, Wood or its derivates, we can classify it as a Permanent Display.
METAL
PLÁSTICO
MADERA
Los expositores permanentes son esenciales para la estrategia de presentación y venta de productos, ofreciendo una solución duradera que organiza y destaca la mercancía de manera efectiva. A diferencia de los expositores temporales, están diseñados para ser una parte integral del espacio comercial, mejorando la experiencia de compra con su estructura robusta adecuada para diversos productos.
La inversión en expositores permanentes beneficia la durabilidad y estética del mobiliario, además de fortalecer la imagen de marca mediante una presentación consistente y profesional. Su diseño personalizado se adapta a las necesidades específicas del negocio, potenciando la estrategia de merchandising y mejorando significativamente la experiencia de compra del cliente.
Temporary Displays
If your POS Material is made of a material that doesn't last long, such as cardboard, we can classify it as a Temporal Display.
Ecofriendly Displays
If the material used is MDF Wood (Medium-density fibreboard), then we can classify it as eco-friendly display.
Notice how, not all MDF Wood displays are ecofriendly displays.
MDF Displays can only be classified as eco-friendly, if the inks used to print on it are recyclable, and there is no plastic layers. Euromon PLV's MDF displays are 100% recyclable.
To learn more about Euromon PLV's ecofriendly practices, click here:
Conceptions sur mesure
What's the reason behind your POSM?
There's many reasons why you'd go for POS Materials, these can be Educational, Promotional, Interactive or Branding, among others.
Educational
Educational POS materials guide customers, enhancing their understanding of products with clear benefits and features, making complex choices simpler.
Promotional
Promotional POS materials spotlight deals and new products, driving immediate interest and encouraging impulse purchases with strategic placement.
Interactive
Interactive POS materials offer a hands-on experience, using technology to engage customers and deepen their connection with the product.
Branding
Branding PLVs strengthen brand identity, creating a visually consistent experience that builds trust and loyalty among consumers.