POS and POSM Meaning

POS stands for Point of Sale and makes reference to the physical location where products are sold.

​​

In the world of marketing, it is commonly associated to POS Materials (often called POSM) and refers to the displays and other marketing materials used to showcase products in the point of sale, capturing customers' attention, highlight products or offers, and encourage impulse buying.

Here are some examples of POS materials:

​

• Floor displays

• Counter displays

• Advertising totems

• Shelf displays

• Shelf stoppers and wobblers

• Other Shelf marketing tools

• Pallet displays (or Box Pallet)

• Glorifiers

• Modular displays

• Eco-friendly displays

​

Here are some images illustrating various types of POS displays to attract and engage customers at the point of sale: